Property Grid

Property Grid

Mathew {Hudson}(Chairman & CEO) | Florilege Michalon (Head of Design), Ana Paula (User Experience Designer), Lauren Bottino (Product Designer), Raphael Diguot (UX/UI Designer) & Jireh Reambonanza (User Interface Designer)

The PropertyGRID platform is provided by PropertyDAO, a tokenized real estate investment company registered in Florida with a mission to redefine the real estate investment for the modern world and allow anyone to leverage the most advanced strategies & tools to maximize investment potential.

Project Duration: October 2024 to Present

My Role: Figma Specialist and User Interface Designer

Tools Used: Figma

Responsibilities:

Created advanced prototypes using tokens and conditional variables that resemble the functionality of the product's new feature, the property opportunity marketplace map, and the product’s dashboard.
Provided insights on the product's user flow for both the property owners and investors.
Fixed the design system with strong regard for variables, tokens, and components reusability to ensure a more future-proof design system and control.
Organized the workflow of the design team, developers, and other stakeholders on Figma by publishing the design system to multiple files, creating a separate library for the company’s sub-brands, and grouping files based on the product’s version.
Created guides and Loom videos for team members to understand the design system and the prototypes, resulting in a smooth collaboration.
Created animations by using Figma’s powerful prototyping functionality for the newly redesigned home page.
Worked closely with the head of design, the UX team, and Chief Executive Officer to close the gaps in the design and fast-track development.

The Problem:

Traditional real estate investment remains largely inaccessible, illiquid, and centralized, limiting opportunities for diverse investor participation and innovation. Investors face barriers such as high capital requirements, limited asset flexibility, and slow, opaque fundraising models. As the industry lags behind technological advancements, there is a pressing need for a decentralized, transparent, and accessible solution that empowers modern investors and property owners that aligns with the evolving digital economy.

The Goal:

Property Grid aims to pioneer the Web4 real estate space by revolutionizing property investment. Its mission is to empower investors with innovative opportunities such as full property purchases, fractional investments, tokenization of assets, and fund raising opportunities like Water Grid and Energy Grid.

User Research: Summary

The research team studied different kinds of property investors and property listers such as owners, property managers and real estate agents. The primary user groups identified through research were property investors and property owners.

Personas

Amad

Amad is a property owner who wants to increase the value of his property by looking for investors willing to fund his property renovation. However, he does not know where to look and he also needs to market his investment opportunity.

Cleo

Cleo is a property manager looking to streamline the marketing of the properties she manages because she doesn't have the time to do it and she lacks expertise like professional photography and SEO optimization.

Vlad

Vlad is a property investor looking for different kinds of property investment opportunities to diversify and expand his portfolio in the modern real estate space.

Design Process

To future-proof the product design, I fixed the design system by developing variables and tokens for styles, components, and pages in Figma. This approach resulted in smoother collaboration among the design teams and empowered the team's individual design process and delivery.

Plots Marketplace

The Plots Marketplace is the screen where investors can invest in tokenized properties and assets.

Properties Marketplace

The Properties Marketplace is the page where property investors can explore opportunities such as Full Property Purchase, Fractional Investment and Others (Water Grid and Energy Grid).

Property Grid

The Properties Marketplace is on its way to development promising to bridge the gap of the real estate industry. Visit the website and check any updates including the services of Property Grid.

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